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The three words you'll never hear from a celebrity authority

Why are California lawmakers conferring with Jessica Biel about vaccination legislation? What rational reason would anyone have for expecting Jessica Alba to know which sunscreen is safest for baby? Why would we look to Gwyneth Paltrow to assess the medical benefits of bee venom, even if she did agree to be stung 80 times? Blame it on Peter Bergman. In 1986, the American actor, who played Dr. Cliff Warner on All My Children, did an ad for Vick’s cough syrup, uttering the 10 words that changed everything: I’m not a doctor but I play one on TV. Despite the obvious leap in logic, the campaign stands as the most successful in the brand’s history. Today, even as Bergman’s line is played for laugh


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