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What to expect when your story gets swept into the online news cycle
An 8 year-old goes Halloween shopping at Party City, takes offence that the store sells First Nations costumes, and asks her mother if she can write a letter of complaint to the management. Mom suggests social media as a more direct way to shine light on the issue, and posts her daughter’s missive to Twitter. Before you can say 'trick or treat', Huffington Post and GlobalTV come knocking for an interview. The coverage is glowingly positive and upbeat – a precocious, socially
