The story you didn't see coming

I explore trends, culture, and media moments that take on a life of their own.

How to win an argument without losing the room

I listened to Mark Carney’s Davos address twice: once as a citizen, once as a speechwriter.

The Question You Didn’t See Coming

Sometimes the most elegant trap requires something only a human can see.

The Švejk Strategy v. Danielle Smith

When perfect compliance becomes the perfect form of resistance.

About Me

I am fascinated by issues and events that force us to choose sides. Over the years, I’ve contemplated everything from whether the sisterhood of #MeToo will survive the 9-to-5 to the perils of putting yourself in the public eye. I am also principal of Top Button, a brand + strategic communications consultancy in Toronto, Canada.